Six Signs your Inbound Marketing Needs Help
A lot has been made about inbound marketing over the past five years, and for good reason since it can have many beneficial impacts to a business. From higher search engine...
A lot has been made about inbound marketing over the past five years, and for good reason since it can have many beneficial impacts to a business. From higher search engine...
Journalists I interview as part of my PR over Coffee community in Austin report having to sort through hundreds of emails daily – literally hundreds. On Mondays when they come...
PR means a lot of things to a lot of people these days. For some, it means putting ads in newspapers. For others, PR involves social media and blogging. Others think of PR as...
A lot has been made about inbound marketing over the past five years, and for good reason since it can have many beneficial impacts to a business. From higher search engine rankings to lead capture to greater revenue, inbound marketing forms the backbone of many companies’ marketing strategy.
But implementing a successful inbound marketing strategy can be challenging for companies with the best intentions. A variety of factors can actually prevent some companies from developing and running a seamless inbound marketing program. Say, for example, a white paper drives a crazy number of hits to your website. How can you be sure the website experience is frictionless, you capture the necessary contact information (without asking for too much!) and you have a drip marketing program in place to follow-up on new leads?
In this post, we look at how to tell when inbound is leaving you out of bounds when it comes to attracting and satisfying prospects throughout the marketing cycle.
To ensure you have prospects in all levels of the lead generation cycle, it pays to have your inbound marketing house in order. Otherwise, with a half-built home, how will you attract visitors to pay a visit? By making inbound marketing a priority and integrating more of your disparate marketing activities, you will soon have more leads than you’ll know what to do with.
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