Guest post from First PR Alliance, a global B2B tech PR agency affiliate network:

In today’s global economy, tech startups are eager to connect with buyers in foreign markets. However, many startups can’t afford major global PR agencies or navigate the complex process of finding a reliable PR firm abroad. Luckily, international networks of tech-focused PR agencies, like the First PR Alliance formed by Austin tech PR agency Swyft, provide a solution. These networks span multiple countries and continents, offering startups flexible and affordable access to local news media.

Relationships with Media in Different Countries

Decades of experience with U.S. media won’t help much when trying to get coverage in the UK, Germany, or Singapore. But working with professionals who have established relationships with top media outlets in these markets will increase your chances of positive media coverage. An international tech PR agency network gives you access to trusted local journalists and insights into the stories they seek, ensuring better outcomes for your brand.

Localization of Media Campaign Strategy

Understanding local media is essential, but so is understanding the local audience and how to speak their language. These are your potential buyers and investors. Knowing what interests them and what messages will resonate is crucial. Local PR professionals are vital for crafting effective, culturally relevant campaigns. Nothing ensures that will happen than leaning on the talents of an international tech PR agency network.

Access to Senior Talent

Large global PR firms charge high fees, as much for their perceived reputation and to pay for their costly overhead and layers of management as for actual talent and results. Here’s the catch: smaller startups (read not Fortune 1000 enterprises) often get assigned to less experienced staff and play second fiddle to the large brand name clients. In contrast, agencies within an international tech PR agency network are capable of providing access to senior talent with years of experience delivering results to smaller brands. Worried about the pedigree of these agencies? They are almost always staffed with professionals who are passionate about helping startups succeed, and they often come from high-level roles in major companies or large agencies. So when hiring a smaller tech PR agency, you will never lack for talent, professional acumen, and drive for results.

Lower Fee Structure Compared to Global PR Firms

High prices in PR don’t always mean high quality or more media coverage. Global PR firms often charge premium rates but delegate tasks to lower-level staff who are less capable at designing effective go-to-market PR campaigns for early-stage startups. Agencies in international networks offer deep experience and global awareness without the hefty overhead costs, providing far better value for startups.

Scalable Support

Leaner PR firms are known for their flexibility. That’s done partly to avoid burdening clients with fixed costs. But the good news is that many smaller tech PR agencies can easily scale their support based on client needs. Through partnerships within a reputable international tech PR agency network, they can quickly connect you with relevant PR experts in different countries, saving you time and money as you seek to scale growth in international markets.

About Sarah Gagliardi: Sarah is a Content Writer for Swyft, a tech PR agency in Austin and a top digital marketing and PR agency in Denver since its founding in 2011. Swyft recently opened a satellite office where it offers tech PR in San Francisco. Swyft was also listed as one of the top tech PR agencies in Texas by the B2B services review site, Clutch.co.