Crafting a PR strategy is vital for your tech startup to navigate the unpredictable business environment and achieve success in 2024. Whether you are based in Spain, Switzerland or San Francisco, here’s how you can build an effective PR plan:

Reflect on Past Efforts 

Look back at your previous PR campaigns you may have run with a tech PR agency or your internal team to identify what worked well and what didn’t. This analysis will help you decide which strategies to continue and which to adjust or discard for the coming year.

Consult with Key Stakeholders

Engage with important team members, including C-suite executives and product managers, to gather their insights and expectations. Their perspectives will help shape a PR strategy that aligns with your startup’s goals and leverages their expertise. Don’t forget to ask your tech PR agency for their thoughts on what worked well and could use improvement – they have a vested interest in your success.

Focus on Thought Leadership

Elevate your brand by positioning your executives as thought leaders. Encourage them to write articles for industry publications and participate in speaking engagements at conferences, even if these events are virtual. This can significantly boost your brand’s visibility and attract new business opportunities. For many tech PR agencies, thought leadership is a major part of their media relations offering so don’t be shy about working with them to help you ideate new article topics, help with content creation, and coordinate the article sharing with reputable news outlets like InformationWeek, Forbes, and Fast Co.

Adapt Event Strategies

Be flexible with your approach to events, as many conferences and trade shows may continue to be virtual or have adjusted schedules. Prioritize events that align with your marketing objectives and adjust your budget to accommodate these changes.

Develop a Detailed Budget

Create a comprehensive budget that covers all anticipated PR expenses, including agency fees, travel costs, wire releases, and award nominations. Using a detailed line-item approach will help you manage and analyze your spending more effectively. If you are using a tech PR agency, then don’t be shy about asking them for their help developing the budget. After all, they will drive the majority of the line item spend so they will have insights you may lack if you are new to the PR process.

Plan with a Calendar 

Organize your PR activities using a calendar. Schedule important announcements and events throughout the year and consider breaking your plan into quarterly segments for easier adjustments. This will help keep your team on track and allow for flexibility in response to changing circumstances.

By implementing these steps, your tech startup can create a robust tech PR strategy that enhances brand awareness, supports growth, and adapts to future challenges. 

For any questions about how a tech PR agency can work flexibly and affordably to help your startup maximize its results in the U.S. or Europe, drop Swyft a line and let’s chat! 

About Sarah Gagliardi: Sarah is a Content Writer for Swyft, a tech PR agency in Austin and a top digital marketing and PR agency in Denver since its founding in 2011. Swyft recently opened a satellite office where it offers tech PR in San Francisco. Swyft was also listed as one of the top tech PR agencies in Texas by the B2B services review site, Clutch.co.